Thursday, February 14, 2008

Clinton Team Seeks to Calm Turmoil - WSJ.com

WSJ reports on shakiness in the house of clinton. Let the message retooling begin:

As part of that revamp, Sen. Clinton is getting tougher on Mr. Obama. "There's a big difference between me and my opponent," Mrs. Clinton told a mostly Hispanic crowd here in McAllen: "I am in the solutions business. My opponent is in the promises business."


Pretty lame stuff, and tone deaf. For one, she gets the rhetoric wrong. In a statement like this, you want the emphasis to fall on the last clause, so you can get a punch out of it. It should read "My opponent is in the promises business ... [dramatic pause] ... I'm in the SOLUTIONS business." This is really basic stuff. A quality, battle-hardened, ready-on-day one candidate, should know where the downbeat falls. And by the way, can we please retire the "Ready on Day One" line?

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