The Reality behind Commodity Fetishism

I found this graduate student paper by Mario Wenning called The Reality behind Commodity Fetishism. It looks like a decent analysis of the concept. I'm thinking of trying to work the idea of commodity fetishism into my comp classes next year, but to do it less doctrinally and more intuitively, exploring what the experience of commodity fetishism feels like and what explanations might lie behind these objects we consume. The idea I think still has validity, but it needs to be translated out of the Marxian dialect into a vernacular that students can touch. That will take some work.