The Pentagon's Gravestone Adverts

Advertising signs that con you

Into thinking you're the one

That can do what's never been done

That can win what's never been won

Meantime life outside goes on

All around you.

--It's Alright, Ma (I'm Only Bleeding)

So, apparently, if you get your ass shot in Iraq, then you get a free gravestone in Arlington replete with the Pentagon's latest military campaign slogan. WWI, WWII... Operation Iraqi Freedom. Fine, fine. However, some families don't appear to have requested this.