Broken Record
This Broken Record TV ad from the DNC is the best one I've seen this season, so far. It uses Bush's own canned phrases to damn himself, and hammers away with visual effectiveness. We need more ads like this: stark, fact-based, hard hitting visual communication.
For Kerry to succeed, he's going to need to counterpunch with relentless precision and keep slugging away at the body. Bush has already gone nuclear (or should I say "nukeular"), and the boatniks ads are just the beginning. I would expect to see the accusations heat up in Sept. and Oct. (Kerry as traitor, Kerry as Frenchman, Kerry as unAmerican, Kerry as weakling, Kerry as Frankenstein.). Somewhere I heard that Kerry has been strategically holding fire on the ad buys in August to save money, while Bush has had this extra month up to his convention to spend from his warchest, which probably explains the tightening poll numbers as much as anything. I have a feeling the Democrats are thinking the whole race through much more clearly than in previous losing campaigns, but that's more a hope than anything else. They usually find a way to f*ck up. And despite all this, the race will likely be close enough for the Republican machine to steal it anyway, and it won't just be in Florida this time. Keep your hawkeye peeled on the battleground states.



